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Elsie the Cow is a brand mascot for the Borden Dairy Company. A live version of Elsie and her bull calf Beauregard toured Texas and made frequent live appearances. She appeared at the State Fair of Texas for decades before retiring. Elsie was featured in a segment in the Phase 3 State Fair of Texas episode of North Texas Explorer.

She was also present at other Esteem Education productions including appearances at Candlelight at Old City Park, the Fort Worth Livestock Show and Rodeo, and Dallas Holiday Parade,

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